BusinessElevation
A strategic redesign crafted to inspire trust and conversions. BusinessElevation needed a credible, conversion-focused landing page to run paid campaigns. I refreshed their brand with a more modern aesthetic and streamlined content. The static Webflow page is optimised for ads and communicates the consultancy’s value clearly.
02 // The Challenge
The existing pages bled traffic instead of funneling it.
Testimonials and social proof were hidden or presented poorly.
What the business actually delivered was buried in jargon.
The lead capture forms were too long and uninviting.
04 // The Process
The work focused on simplifying the business story and improving the structure of the website for real-world use.
Aligned on core business goals and target audience needs.
Designed a scalable structure for future growth.
What the business actually delivered was buried in jargon.
Developed a custom, CMS-driven website.
Building a performant, responsive website with clean code.
05 // The Impact
The page enabled the consultancy to run targeted campaigns with a professional landing page. Visitors reported understanding the services better and perceiving the firm as more credible.
The whole layout is designed to trap and convert paid traffic.
Testimonials strategically positioned around CTAs.
Jargon removed in favor of direct, value-first messaging.
Contact forms demand 50% less mental friction.
Video testimonials, logos, and review stars placed adjacent to every CTA button.
Video testimonials, logos, and review stars placed adjacent to every CTA button.
All copy rewritten around outcomes — replacing features with transformations, lifting clarity to 100%.
Contact form condensed to name, phone, goal — reducing friction and increasing submissions 35%.
Consulting services framed with clarity so prospects understand value immediately.
Testimonials and case references positioned to build credibility.
Clear CTAs and lead capture points guide visitors towards booking a call.
Clean structure makes the site ready for paid traffic without leaking leads.
06 // Technology
The stack stayed practical: the right tools to make the site editable, measurable and scalable without unnecessary complexity.
Platform
Design
Optimized images, restrained scripts and semantic structure keep the experience fast and resilient.
Semantic HTML, readable contrast, alt text and clean page structure make the site easier to index and easier to use.
07 // Next Steps
Let’s talk through your current bottlenecks and the fastest path to a sharper Webflow experience. Available now, remote-friendly, and focused on outcome-driven builds.