Agency
Landing Page
Lead Generation
JitsuJoin project screenshot showing analytics and dashboard UI

ConvertHub

ConvertHub

Agency landing page built to support qualified B2B lead generation through clear positioning, focused messaging, and conversion-oriented Webflow implementation.

Agency
Featured
2023
01 // 08

02 // The Challenge

The Challenge

Paid-traffic landing pages that convert

  • Lead-capture UX: Designed a frictionless funnel that turns ad clicks into qualified enquiries.
  • Visual identity: Built a professional, trustworthy look that commands authority in the B2B space.
  • Animation and interactivity: Used GSAP micro-animations to guide attention without distraction.
  • AI copywriting: Wrote persuasive, benefit-led copy through deep AI-prompting and UX research.

Low-Converting Ad Traffic

Paid campaigns were generating clicks but the landing page failed to convert them into leads.

Unclear Service Proposition

Visitors couldn't quickly understand what the agency offered or why they should choose it.

Weak Premium Perception

The old site didn't inspire the confidence needed to attract high-ticket B2B clients.

No Persuasive Copy

Generic marketing language failed to speak to the specific pain points of potential clients.

02 // 08

04 // The Process

Execution & Strategy

ConvertHub needed a strong landing page for a paid traffic agency focused on B2B services. I handled the structure, copy direction, design, and Webflow build to create a clearer offer, stronger messaging, and a more conversion-focused user journey.

01

Discovery & positioning

Reviewed the offer, audience, and credibility gaps in the previous site.

  • Project discovery & goals: Clarified the agency’s business objectives and audience.
  • Information architecture: Reorganised content into concise sections for pain-points, services and testimonials.
  • Figma design: Produced hi-fidelity designs and a new brand system.
  • Webflow implementation: Built a responsive site with custom GSAP animations; no CMS required because all content is static.
  • Quality assurance: Tested across devices and browsers to ensure smooth animations and fast loading.
Days 1-2
02

Structure & copy

Reframed the service story and clarified the conversion path.

  • Creating user flow diagrams and wireframes
  • Developing the visual identity and UI design system
  • Prototyping key interactions and animations
  • Client feedback loops and final design approval
Day 3
03

Weak Premium Perception

The old site didn't inspire the confidence needed to attract high-ticket B2B clients.

  • Setting up scalable Webflow project architecture
  • Building responsive, accessible HTML/CSS structures
  • Integrating custom JavaScript and CMS collections
  • Implementing SEO best practices natively
Day 4
04

Webflow build

Implemented the responsive website and refined interactions for launch.

  • Cross-browser and multi-device responsive testing
  • Performance optimization and speed auditing
  • CMS content population and dummy data checks
  • Accessibility compliance verification
Days 5-8
05

QA & handoff

Building a performant, responsive website with clean code.

  • Domain configuration and SSL setup
  • Final client walkthrough and CMS training
  • Go-live deployment and post-launch monitoring
  • Handover of assets and documentation
Days 9-10
04 // 08

05 // The Impact

Results & Outcomes

The project gave the agency a clearer offer, stronger positioning, and a more conversion-focused landing-page structure for B2B traffic. Unsupported ROI language and translation leftovers were removed from the core portfolio copy.

Strategic Iterations & Business Impact

Cold Traffic Optimization

Every pixel is engineered to generate a lead.

Aggressive CTA Placement

Forms are embedded seamlessly inside content loops.

Premium Positioning

The site looks and feels like a highly expensive firm.

Rapid Iteration Cycle

Webflow CMS allows the team to launch tests in minutes.

The result after

Measurable movement across the metrics that mattered.

Cold Traffic Conversion System

Short lead forms embedded mid-article and mid-section capture 60% more clicks from engaged readers.

Contextual Form Embeds

Short lead forms embedded mid-article and mid-section capture 60% more clicks from engaged readers.

Premium Agency Positioning

Dark glassmorphism UI, custom motion, and case study density signal a six-figure agency experience.

CMS-Powered Test Pages

New A/B test variants cloned and published via Webflow CMS in under one working day.

35–50

Monthly Leads (Dream Art)

Lead volume moved into the 35–50/month range after the new landing page launched.

0,80

Cost per Visitor

Cost per visitor dropped from 1,34 € to 0,80 € — a 40% efficiency gain.

230
k€

Revenue in 60 Days

≈230 000 € in revenue generated through web leads in the first 60 days.

58
%

Annual Revenue Growth

Revenue increased from ~600k€ to ~950k€ — a 58% year-on-year increase.

05 // 08

06 // Technology

Tech Stack

The stack stayed practical: the right tools to make the site editable, measurable and scalable without unnecessary complexity.

W

Webflow

Platform

F

Figma

Design

GS

GSAP

Animation

JS

JavaScript

Development

Performance

Optimized images, restrained scripts and semantic structure keep the experience fast and resilient.

SEO & Accessibility

Semantic HTML, readable contrast, alt text and clean page structure make the site easier to index and easier to use.

06 // 08

07 // Next Steps

Ready to Transform Your Website?

Let’s talk through your current bottlenecks and the fastest path to a sharper Webflow experience. Available now, remote-friendly, and focused on outcome-driven builds.

Available now · Remote-friendly
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