Low-Converting Ad Traffic
Paid campaigns were generating clicks but the landing page failed to convert them into leads.

ConvertHub
Agency landing page built to support qualified B2B lead generation through clear positioning, focused messaging, and conversion-oriented Webflow implementation.
02 // The Challenge
Paid campaigns were generating clicks but the landing page failed to convert them into leads.
Visitors couldn't quickly understand what the agency offered or why they should choose it.
The old site didn't inspire the confidence needed to attract high-ticket B2B clients.
Generic marketing language failed to speak to the specific pain points of potential clients.
04 // The Process
ConvertHub needed a strong landing page for a paid traffic agency focused on B2B services. I handled the structure, copy direction, design, and Webflow build to create a clearer offer, stronger messaging, and a more conversion-focused user journey.
Reviewed the offer, audience, and credibility gaps in the previous site.

Reframed the service story and clarified the conversion path.

The old site didn't inspire the confidence needed to attract high-ticket B2B clients.

Implemented the responsive website and refined interactions for launch.

Building a performant, responsive website with clean code.

05 // The Impact
The project gave the agency a clearer offer, stronger positioning, and a more conversion-focused landing-page structure for B2B traffic. Unsupported ROI language and translation leftovers were removed from the core portfolio copy.
Every pixel is engineered to generate a lead.
Forms are embedded seamlessly inside content loops.
The site looks and feels like a highly expensive firm.
Webflow CMS allows the team to launch tests in minutes.


Short lead forms embedded mid-article and mid-section capture 60% more clicks from engaged readers.
Short lead forms embedded mid-article and mid-section capture 60% more clicks from engaged readers.
Dark glassmorphism UI, custom motion, and case study density signal a six-figure agency experience.
New A/B test variants cloned and published via Webflow CMS in under one working day.
Lead volume moved into the 35–50/month range after the new landing page launched.
Cost per visitor dropped from 1,34 € to 0,80 € — a 40% efficiency gain.
≈230 000 € in revenue generated through web leads in the first 60 days.
Revenue increased from ~600k€ to ~950k€ — a 58% year-on-year increase.
06 // Technology
The stack stayed practical: the right tools to make the site editable, measurable and scalable without unnecessary complexity.
Platform
Design
Animation
Development
Optimized images, restrained scripts and semantic structure keep the experience fast and resilient.
Semantic HTML, readable contrast, alt text and clean page structure make the site easier to index and easier to use.
07 // Next Steps
Let’s talk through your current bottlenecks and the fastest path to a sharper Webflow experience. Available now, remote-friendly, and focused on outcome-driven builds.