Dream Art
Bilingual multi-page website for a Brazilian Jiu-Jitsu academy, designed to support trial sign-ups and campaign traffic.
02 // The Challenge
Managing content across German and English without a CMS led to inconsistencies.
Visitors struggled to find the right class type, time, or instructor.
The academy's culture and heritage weren't communicated — a key trust driver.
Members booking and checking schedules on mobile faced a broken experience.
04 // The Process
Dream Art needed a stronger online presence across multiple locations and audiences. I delivered a full redesign in Figma and Webflow, built a bilingual multi-page structure, and created a clearer user journey to support trial bookings and campaign traffic.
Aligned on core business goals and target audience needs.
Designed a scalable structure for future growth.
The academy's culture and heritage weren't communicated — a key trust driver.
Developed a custom, CMS-driven website.
Building a performant, responsive website with clean code.
05 // The Impact
The website created a stronger multilingual foundation for the academy and a clearer path toward trial sign-ups. Related kids and adults pages work best as campaign extensions inside the broader Dream Art case.
Flawless multilingual content management for all users.
All individual programs now branch perfectly from one hub.
The CMS allows front-desk staff to edit classes live.
The custom Webflow animations reflect physical gym energy.
Central hub links cleanly to Adults, Kids, Competition, and Events — cross-traffic up 25%.
Central hub links cleanly to Adults, Kids, Competition, and Events — cross-traffic up 25%.
Timetables, bios, and news posts managed by the front-desk team — zero dev spend post-launch.
Entrance animations, hover states, and scroll reveals reflect the energy of the physical gym.
Lead volume moved into the 35-50/month range after launch.
The funnel generated 230+ inquiries in the first 90 days.
Cost per visitor optimised to ~0,80 EUR across paid campaigns.
Bilingual structure supports both local German and English-speaking audiences.
06 // Technology
The stack stayed practical: the right tools to make the site editable, measurable and scalable without unnecessary complexity.
Platform
Design
Localization
Optimized images, restrained scripts and semantic structure keep the experience fast and resilient.
Semantic HTML, readable contrast, alt text and clean page structure make the site easier to index and easier to use.
07 // Next Steps
Let’s talk through your current bottlenecks and the fastest path to a sharper Webflow experience. Available now, remote-friendly, and focused on outcome-driven builds.