Dream Art
A focused landing page for Dream Art’s kids programme, designed to convert ad traffic into sign-ups. This page distils the benefits of martial arts for children into a compelling narrative. It features playful graphics, clear programme details and a simplified registration form. Campaigns drive traffic here, resulting in more enquiries for the kids’ classes.
02 // The Challenge
The copy didn't speak directly to the concerns and aspirations of parents.
The design lacked the playful, energetic feel that attracts families.
Parents couldn't quickly understand what their child would gain from joining.
The trial booking process had too many steps, causing drop-off before completion.
04 // The Process
The page was built as a campaign support asset, so clarity and speed of understanding mattered more than content depth.
Aligned on core business goals and target audience needs.
Designed a scalable structure for future growth.
Parents couldn't quickly understand what their child would gain from joining.
Developed a custom, CMS-driven website.
Building a performant, responsive website with clean code.
05 // The Impact
The design reassures parents immediately about gym safety.
All distracting gym programs were stripped away.
Pricing and schedules are immediately visible.
The trial offer is framed as a risk-free necessity.
Navigation stripped to one goal: booking the free kids trial.
Navigation stripped to one goal: booking the free kids trial.
Both schedule and pricing are visible without scrolling — parents get answers instantly.
CTA reads "Book a Free Week — No Commitment" — removing the last barrier to sign-up.
The kids-focused page improved free-trial signup intent among parents.
Removed unnecessary steps and distractions in the sign-up flow.
More parents explored class details, trainer bios, and program information.
Converted more efficiently than the broader site's generic flow.
06 // Technology
The stack stayed practical: the right tools to make the site editable, measurable and scalable without unnecessary complexity.
Platform
Design
Optimized images, restrained scripts and semantic structure keep the experience fast and resilient.
Semantic HTML, readable contrast, alt text and clean page structure make the site easier to index and easier to use.
07 // Next Steps
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