Gewürz Mühle
A redesign that combines custom booking extensions and an AI assistant for guest enquiries. For this hotel and restaurant, I refreshed the brand’s online presence with a modern design and integrated the Dears24 booking extension. I customised the extension’s CSS to match the brand and developed an AI assistant that answers visitor questions based on site content. This combination of design and technology helps guests book rooms and find information easily.
02 // The Challenge
Third-party booking widgets broke the visual consistency of the hotel's premium brand.
Digital presence didn't reflect the warmth and character of the physical hotel.
Guests had no way to get quick answers without calling — increasing support load.
Moving from room browsing to booking was disjointed and caused unnecessary drop-off.
04 // The Process
The project combined visual redesign with functional integration and UI alignment of third-party tools.
Aligned on core business goals and target audience needs.
Designed a scalable structure for future growth.
Guests had no way to get quick answers without calling — increasing support load.
Developed a custom, CMS-driven website.
Building a performant, responsive website with clean code.
05 // The Impact
Booking widgets now look natively built for the site.
Restaurant and room details are accessible instantly.
The digital aura now perfectly matches the physical hotel.
A custom AI chatbot helps guests without intrusion.
Webflow CMS drives restaurant menu and room listing — staff update pages without touching code.
Webflow CMS drives restaurant menu and room listing — staff update pages without touching code.
Shot list and styling guided to match the warmth and character of the physical property.
Trained OpenAI-powered widget answers FAQ in German and English 24/7 — interactions up 50%.
Hotel booking widget integrated directly into the site experience.
Third-party booking elements visually matched to the brand design.
AI assistant prototype helps answer common guest questions on-site.
Visitors can explore rooms and booking details through a clearer journey.
06 // Technology
The stack stayed practical: the right tools to make the site editable, measurable and scalable without unnecessary complexity.
Platform
Design
Development
Features
Development
AI
Optimized images, restrained scripts and semantic structure keep the experience fast and resilient.
Semantic HTML, readable contrast, alt text and clean page structure make the site easier to index and easier to use.
07 // Next Steps
Let’s talk through your current bottlenecks and the fastest path to a sharper Webflow experience. Available now, remote-friendly, and focused on outcome-driven builds.