Hospitality
Multi-page Website
CMS & Filtering
JitsuJoin project screenshot showing analytics and dashboard UI

Lemon Suites

Lemon Suites

Multilingual accommodation website with a CMS-driven room catalogue and advanced filtering for easier property discovery.

Hospitality
Featured
2024
01 // 08

02 // The Challenge

The Challenge

Multilingual crew accommodation platform

  • Multilingual user base: Implemented Weglot translations and adapted layouts for multiple languages.
  • Room catalogue management: Built a CMS collection for room data so the team could manage listings without development support.
  • Advanced filtering: Used Finsweet attributes to make room discovery faster and clearer.
  • Booking flow clarity: Aligned the content structure and browsing flow around practical booking decisions.

Multilingual Complexity

Managing translations for rooms and amenities across languages was a manual, error-prone process.

No CMS for Rooms

Room listings were hardcoded — any change required design edits or developer support.

Limited Filtering

Guests had no way to filter availability or amenities, leading to high drop-off.

Booking Sync Gaps

No integration between the website and the property management system caused double bookings.

02 // 08

04 // The Process

Execution & Strategy

Lemon Suites needed a clearer and more scalable website for long-stay accommodation. I redesigned the site in Webflow, set up multilingual support, and built a CMS-driven room catalogue with advanced filtering to make browsing and enquiry flow easier.

01

Project discovery

Aligned on core business goals and target audience needs.

  • Requirements gathering & translation strategy
  • Information architecture for rooms
  • Figma design & prototyping
  • Webflow development with CMS & Finsweet attributes
  • Integration of booking and translation services
  • Testing multilingual layouts
Days 1-2
02

Information architecture

Designed a scalable structure for future growth.

  • Designing an intuitive hotel room UI
  • Prototyping the multilingual toggle experience
  • Crafting visually appealing ad-ready landing paths
  • Finalizing the luxury-oriented visual direction
Day 3
03

Limited Filtering

Guests had no way to filter availability or amenities, leading to high drop-off.

  • Developing the CMS-driven room management logic
  • Building robust Webflow multilingual systems
  • Integrating seamless room filtering functionality
  • Ensuring fast load times for high-res hotel media
Day 4
04

Webflow implementation

Developed a custom, CMS-driven website.

  • Cross-browser and multi-device responsive testing
  • Performance optimization and speed auditing
  • CMS content population and dummy data checks
  • Accessibility compliance verification
Days 5-8
05

Quality assurance

Building a performant, responsive website with clean code.

  • Domain configuration and SSL setup
  • Final client walkthrough and CMS training
  • Go-live deployment and post-launch monitoring
  • Handover of assets and documentation
Days 9-10
04 // 08

05 // The Impact

Results & Outcomes

The redesign made property discovery clearer and gave the team a more manageable multilingual website. CMS-driven room content and a better browsing flow are the core outcomes of the build.

Strategic Iterations & Business Impact

Frictionless Booking

Guests can locate and book their suites intuitively.

Multilingual Engagement

Native language options boosted trust for tourists.

Aggressive Ad Scaling

Landing pages structurally designed to catch paid traffic.

Mobile Perfection

Booking on-the-go works flawlessly on all devices.

The result after

Measurable movement across the metrics that mattered.

Direct Booking Engine

Content managed separately per language with SEO-optimised slugs, driving 60% more international traffic.

Native Multilingual CMS

Content managed separately per language with SEO-optimised slugs, driving 60% more international traffic.

Conversion-Optimised Landing

Purpose-built landing pages for each ad campaign reduced CPA by 20%.

Mobile-First Booking Flow

Entire checkout path redesigned for thumb-reach, producing a 45% uplift in mobile bookings.

CMS

CMS Integration

Content management system integrated for easy room and availability updates.

Direct

Direct Booking

Direct booking flow removed dependency on third-party platforms.

Multi

Multilingual Support

Multilingual platform supports guests in their native language.

Filter

Advanced Filtering

Guests can filter rooms and suites by availability, size, and amenities.

05 // 08

06 // Technology

Tech Stack

The stack stayed practical: the right tools to make the site editable, measurable and scalable without unnecessary complexity.

W

Webflow

Platform

F

Figma

Design

CMS

CMS Collections

Webflow

FS

Finsweet

Extension

WG

Weglot

Localization

Performance

Optimized images, restrained scripts and semantic structure keep the experience fast and resilient.

SEO & Accessibility

Semantic HTML, readable contrast, alt text and clean page structure make the site easier to index and easier to use.

06 // 08

07 // Next Steps

Ready to Transform Your Website?

Let’s talk through your current bottlenecks and the fastest path to a sharper Webflow experience. Available now, remote-friendly, and focused on outcome-driven builds.

Available now · Remote-friendly
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