Osteopathie für Pferde
A brand refresh and Webflow implementation for an equine osteopathy clinic. This passion project demonstrates how clean UX and AI-generated graphics can modernise a specialist healthcare site. I redesigned the page in Figma, generated bespoke icons and imagery via AI, and developed a responsive Webflow build. Although the client didn’t launch on a custom domain, the project illustrates my ability to deliver polished marketing pages for local services.
02 // The Challenge
The visual language felt amateurish and undermined confidence in the practice.
Horse owners couldn't quickly understand what treatments were available.
There was no obvious call to action — visitors left without enquiring.
Large unoptimised images slowed the site significantly on mobile.
04 // The Process
The project focused on visual refinement first, followed by asset creation and Webflow implementation.
Aligned on core business goals and target audience needs.
Designed a scalable structure for future growth.
There was no obvious call to action — visitors left without enquiring.
Developed a custom, CMS-driven website.
Building a performant, responsive website with clean code.
05 // The Impact
Because the redesign was not launched on a custom domain, there are no metrics. However, the project shows my ability to deliver modern visuals and user-friendly layouts for specialised practitioners.
The visual language now guarantees absolute trust.
Dense medical text structured for easy scanning.
High-quality custom imagery replaces generic stock photos.
Clients immediately know which treatment to book.
Complex treatment descriptions structured with H3 headings, bullet lists, and expandable FAQs.
Complex treatment descriptions structured with H3 headings, bullet lists, and expandable FAQs.
Authentic session photos of the practitioner working with horses replaces generic stock imagery.
Visual comparison of treatment packages lets clients identify and book the correct session before calling.
First professional website established for the equine osteopathy practice.
Treatment offerings and approach explained clearly for horse owners.
Local practitioner credibility built through professional design and content.
Fully responsive site accessible on any device for busy horse owners.
06 // Technology
The stack stayed practical: the right tools to make the site editable, measurable and scalable without unnecessary complexity.
Platform
Design
AI
Optimized images, restrained scripts and semantic structure keep the experience fast and resilient.
Semantic HTML, readable contrast, alt text and clean page structure make the site easier to index and easier to use.
07 // Next Steps
Let’s talk through your current bottlenecks and the fastest path to a sharper Webflow experience. Available now, remote-friendly, and focused on outcome-driven builds.