Sadema GmbH
Corporate Webflow redesign for an industrial manufacturer, built around clearer information architecture and a more manageable CMS.
02 // The Challenge
Users struggled to find key industrial products quickly due to an unstructured site.
Every product update required developer involvement — unsustainable at scale.
The existing design didn't reflect the professionalism of the brand.
The catalogue was not usable on mobile devices used by field sales teams.
04 // The Process
Sadema needed a more structured digital presence for a large set of industrial products. I redesigned the website in Webflow, reorganised the content architecture, and built a CMS-backed structure that makes the catalogue easier to navigate and easier to manage.
Aligned on core business goals and target audience needs.
Designed a scalable structure for future growth.
The existing design didn't reflect the professionalism of the brand.
Developed a custom, CMS-driven website.
Building a performant, responsive website with clean code.
05 // The Impact
The redesign improved content structure and made the product catalogue easier to navigate and easier for the team to manage. This case is strongest as an information-architecture and CMS delivery project.
Complex B2B services are now immediately understandable.
Finding the right service takes 3 clicks instead of 8.
Forms are structured to capture precise project details.
The team can instantly add new product lines internally.
A flat menu and distinct service landing pages cut navigation steps by 62%.
A flat menu and distinct service landing pages cut navigation steps by 62%.
A multi-field contact form captures project scope, budget and timeline, qualifying leads before the first call.
New product pages are added by the marketing team in minutes — no developer required.
Full CMS built so the client can manage all product pages without developer help.
Restructured site navigation to reflect product categories clearly.
Hundreds of product pages reorganised into a coherent architecture.
Modern brand aesthetic introduced alongside improved navigation.
06 // Technology
The stack stayed practical: the right tools to make the site editable, measurable and scalable without unnecessary complexity.
Platform
Design
Webflow
Optimized images, restrained scripts and semantic structure keep the experience fast and resilient.
Semantic HTML, readable contrast, alt text and clean page structure make the site easier to index and easier to use.
07 // Next Steps
Let’s talk through your current bottlenecks and the fastest path to a sharper Webflow experience. Available now, remote-friendly, and focused on outcome-driven builds.