Fragmented Information Architecture
Users struggled to find key industrial products quickly due to an unstructured site.

Sadema GmbH
A comprehensive corporate site redesign with an organised CMS. Sadema GmbH manufactures industrial products and needed a website overhaul. I rebuilt their site to serve as a structured digital catalogue, reorganising hundreds of product pages into a coherent architecture. The redesign improves navigation, introduces a modern brand aesthetic and empowers the company to manage content via the Webflow CMS.
02 // The Challenge
Users struggled to find key industrial products quickly due to an unstructured site.
Every product update required developer involvement — unsustainable at scale.
The existing design didn't reflect the professionalism of the brand.
The catalogue was not usable on mobile devices used by field sales teams.
04 // The Process
The work focused on site structure and content organization as much as on visual redesign.
Aligned on core business goals and target audience needs.

Designed a scalable structure for future growth.

The existing design didn't reflect the professionalism of the brand.

Developed a custom, CMS-driven website.

Building a performant, responsive website with clean code.

05 // The Impact
The new site improved user navigation and allowed customers to find products more easily. Although the project didn’t deliver direct revenue, it showcases my ability to handle complex corporate redesigns and information architecture.
Complex B2B services are now immediately understandable.
Finding the right service takes 3 clicks instead of 8.
Forms are structured to capture precise project details.
The team can instantly add new product lines internally.


A flat menu and distinct service landing pages cut navigation steps by 62%.
A flat menu and distinct service landing pages cut navigation steps by 62%.
A multi-field contact form captures project scope, budget and timeline, qualifying leads before the first call.
New product pages are added by the marketing team in minutes — no developer required.
Full CMS built so the client can manage all product pages without developer help.
Restructured site navigation to reflect product categories clearly.
Hundreds of product pages reorganised into a coherent architecture.
Modern brand aesthetic introduced alongside improved navigation.
06 // Technology
The stack stayed practical: the right tools to make the site editable, measurable and scalable without unnecessary complexity.
Platform
Design
Webflow
Optimized images, restrained scripts and semantic structure keep the experience fast and resilient.
Semantic HTML, readable contrast, alt text and clean page structure make the site easier to index and easier to use.
07 // Next Steps
Let’s talk through your current bottlenecks and the fastest path to a sharper Webflow experience. Available now, remote-friendly, and focused on outcome-driven builds.