Industrial
Corporate Website
CMS
Information Architecture
Redesign
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Sadema GmbH

Sadema GmbH

A comprehensive corporate site redesign with an organised CMS. Sadema GmbH manufactures industrial products and needed a website overhaul. I rebuilt their site to serve as a structured digital catalogue, reorganising hundreds of product pages into a coherent architecture. The redesign improves navigation, introduces a modern brand aesthetic and empowers the company to manage content via the Webflow CMS.

Industrial products
Standard
2024
01 // 08

02 // The Challenge

The Challenge

Industrial product catalogue redesigned for clarity and efficiency

  • Content management: Built a Webflow CMS so the team can manage hundreds of product pages without a developer.
  • Information architecture: Reorganised navigation to correctly reflect all product categories.
  • Product pages: Structured hundreds of product entries into a clear, browsable hierarchy.
  • Brand clarity: Updated visual identity and navigation for a consistent, professional look.

Fragmented Information Architecture

Users struggled to find key industrial products quickly due to an unstructured site.

No Content Management

Every product update required developer involvement — unsustainable at scale.

Outdated Visual Identity

The existing design didn't reflect the professionalism of the brand.

Poor Mobile Experience

The catalogue was not usable on mobile devices used by field sales teams.

02 // 08

04 // The Process

Execution & Strategy

The work focused on site structure and content organization as much as on visual redesign.

01

Project discovery

Aligned on core business goals and target audience needs.

  • Content audit & information architecture
  • UX design & prototyping
  • CMS setup & templating
  • Webflow development
  • Launch & on-boarding
Days 1-2
02

Information architecture

Designed a scalable structure for future growth.

  • Designing a modern, trustworthy industrial UI
  • Wireframing the improved service pages
  • Creating visual hierarchy for complex B2B data
  • Approving the updated corporate identity
Day 3
03

Outdated Visual Identity

The existing design didn't reflect the professionalism of the brand.

  • Building the CMS layout for industrial services
  • Ensuring strict responsive behavior for B2B buyers
  • Integrating lead capture forms across all pages
  • Optimizing the heavy multi-page architecture
Day 4
04

Webflow implementation

Developed a custom, CMS-driven website.

  • Cross-browser and multi-device responsive testing
  • Performance optimization and speed auditing
  • CMS content population and dummy data checks
  • Accessibility compliance verification
Days 5-8
05

Quality assurance

Building a performant, responsive website with clean code.

  • Domain configuration and SSL setup
  • Final client walkthrough and CMS training
  • Go-live deployment and post-launch monitoring
  • Handover of assets and documentation
Days 9-10
04 // 08

05 // The Impact

Results & Outcomes

The new site improved user navigation and allowed customers to find products more easily. Although the project didn’t deliver direct revenue, it showcases my ability to handle complex corporate redesigns and information architecture.

Strategic Iterations & Business Impact

Clear Technical Communication

Complex B2B services are now immediately understandable.

Streamlined Navigation

Finding the right service takes 3 clicks instead of 8.

Lead Qualification

Forms are structured to capture precise project details.

CMS Flexibility

The team can instantly add new product lines internally.

The result after

Measurable movement across the metrics that mattered.

Clear Technical Communication

A flat menu and distinct service landing pages cut navigation steps by 62%.

Streamlined Navigation

A flat menu and distinct service landing pages cut navigation steps by 62%.

Lead Qualification Form

A multi-field contact form captures project scope, budget and timeline, qualifying leads before the first call.

CMS-Powered Product Lines

New product pages are added by the marketing team in minutes — no developer required.

CMS

Content Management

Full CMS built so the client can manage all product pages without developer help.

IA

Information Architecture

Restructured site navigation to reflect product categories clearly.

Pages

Product Pages Structured

Hundreds of product pages reorganised into a coherent architecture.

Clear

Brand Clarity

Modern brand aesthetic introduced alongside improved navigation.

05 // 08

06 // Technology

Tech Stack

The stack stayed practical: the right tools to make the site editable, measurable and scalable without unnecessary complexity.

W

Webflow

Platform

F

Figma

Design

CMS

CMS Collections

Webflow

Performance

Optimized images, restrained scripts and semantic structure keep the experience fast and resilient.

SEO & Accessibility

Semantic HTML, readable contrast, alt text and clean page structure make the site easier to index and easier to use.

06 // 08

07 // Next Steps

Ready to Transform Your Website?

Let’s talk through your current bottlenecks and the fastest path to a sharper Webflow experience. Available now, remote-friendly, and focused on outcome-driven builds.

Available now · from $25/hr · Remote-friendly
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