Zaubergärtner
A data-driven design that boosted revenue and lead generation. For Zaubergärtner, a local gardener, I designed a clear, compelling landing page using AI-generated imagery and custom animations. The page’s concise storytelling and optimised lead form contributed to a 58% increase in revenue and generated over €30k within 60 days.
02 // The Challenge
The site structure didn't support ranking for local landscaping search terms.
The old site used stock imagery and generic copy — nothing showed real craftsmanship.
Without reviews or project photos, local visitors had no reason to trust and enquire.
The contact path was too long, causing interested visitors to leave without converting.
04 // The Process
The success of this project came from matching the right offer to the right page structure and making the message easy to understand quickly.
Identified the core target audience and necessary visual tone.
Mapped out a landing page flow that builds trust.
Without reviews or project photos, local visitors had no reason to trust and enquire.
Translated the high-fidelity design into a pixel-perfect build.
Building a performant, responsive website with clean code.
05 // The Impact
The structure naturally climbs local search rankings.
A clean IA allows easy browsing of past garden builds.
A multi-step form ensures only serious inquiries get through.
Heavy image galleries optimized for rapid mobile loading.
Filterable Webflow CMS gallery allows browsing completed gardens by style — gallery views up 80%.
Filterable Webflow CMS gallery allows browsing completed gardens by style — gallery views up 80%.
4-step embedded form pre-qualifies leads by project type, budget and timeline.
Garden photography compressed to WebP with lazy load — 95/100 Lighthouse mobile performance score.
Annual revenue increased from ~600k€ to ~950k€ — a 58% year-on-year rise.
≈230 000 € in revenue generated via online inquiries in the first 60 days.
More inquiries matched the ideal project type and budget range.
Clearer premium positioning established in the local gardening market.
06 // Technology
The stack stayed practical: the right tools to make the site editable, measurable and scalable without unnecessary complexity.
Platform
Design
AI
Animation
Optimized images, restrained scripts and semantic structure keep the experience fast and resilient.
Semantic HTML, readable contrast, alt text and clean page structure make the site easier to index and easier to use.
07 // Next Steps
Let’s talk through your current bottlenecks and the fastest path to a sharper Webflow experience. Available now, remote-friendly, and focused on outcome-driven builds.